Lool, Kirei wants to make the best ramen in the world but alas, he SUCKS at making Ramen... But Gil tells him that he'll teach him how to make the customers want to eat his ramen - turns out to be that this is by using false advertising ("Eating this ramen will make you irresistible to any woman in the world!") and the use of a "carrot" (that gem in Page 16)...